The 3rd Member Representative Conference and Industrial Innovation Development Forum of MBA Alumni Branch of BNUBS Was Successfully Held

On March 1, 2025, the 3rd Member Representative Conference and Industrial Innovation Development Forum of the MBA Alumni Branch of BNUBS, hosted by BNUBS, was held at the Beijing Normal University School. The event, themed "Connecting You and Me, Inspiring the Future," brings together nearly 200 guests and alumni representatives from the fields of industry, academia, and research to explore industrial innovation paths driven by artificial intelligence (AI) technology and new models of collaborative development among alumni.

The event kicked off under the leadership of Hu Conghui, Associate Dean of BNUBS at Beijing Normal University. In his speech, Sun Zhijun, Secretary of the Party Committee of the School, emphasized that the alumni association should be based on the purpose of "serving alumni, giving back to the alma mater, and seeking common development", and build a platform for resource sharing and mutual benefit. The conference approved the Management Measures for MBA Alumni Branch of Beijing Normal University School of Economics and Management (Revised in 2025), elected the members of the third council, and Professor Zhou Jianghua was elected as the new chairman. In his inaugural speech, he proposed the three core missions of the alumni association: promoting cross industry resource connections, inheriting educational spirit, and promoting industry academia collaborative innovation. He also stated that he would achieve resonance between alumni careers and the development of his alma mater through aggregation effects.

Speech by Sun Zhijun, Secretary of the Party Committee

Associate Dean Hu Conghui presided over the 3rd Member Representative Conference

Representative of the Board Members of the 3rd MBA Alumni Association

After the end of the Member Representative Conference, the Industry Innovation and Development Forum was held, focusing on the two major topics of "digitalization" and "going global". Several industry experts were invited to share cutting-edge insights: Dr. Mao Ke, General Manager of the Beijing National Engineering Laboratory of Digital Television, shared the experience of China's digital technology globalization layout with the topic of Talking about the Development and Overseas Promotion of Digital Television Industry, and proposed that "technical standard output and localization integration" are the key to successful going global.

Guest Mao Ke’s Theme Sharing

Yu Hongze, co-founder of Huatu Education, explored how alumni associations can innovate and develop in the era of AI from the perspective of alumni association operation, emphasizing the need to reconstruct the service ecosystem with AI thinking and empower alumni needs with data-driven precision.

Guest Yu Hongze's Theme Sharing

In the roundtable discussion hosted by Professor Zhou Jianghua, guests from fields such as education, media, and technology engaged in in-depth dialogue on "How AI Can Empower Industrial Development":

Gaotu Education's Xie Qin stated that AI has been deeply applied in scenarios such as intelligent lesson preparation and homework grading, but "the core value of educators is to stimulate students' creativity, which is a temperature that AI cannot replace. Beijing Institute of Technology alumnus Li Gang mentioned that AI is driving the shift of digital twins from "static display" to "dynamic warning", but companies need to complete digital transformation first to unleash the potential of AI. Jiang Yingtian, President of Communication University of China Alumni Association, took Tiktok as an example, pointing out that AI has greatly improved efficiency in content review, accurate push and other links, but "creativity and emotional connection are still unique competitiveness of mankind". Yu Xinhong, an alumnus of Renmin University of China, shared the application of AI in short video IP operation, emphasizing that "AI is a tool, and content creators need to keep an open mind and coexist with technology". In response to the controversy over whether AI is disruptive or empowering, attending experts reached a consensus: AI will replace repetitive work, but humans need to play a core role in ethical norms, innovative thinking, and value guidance.

Alumni associations are not only resource platforms, but also incubators for ideological collision and industrial innovation, helping to build a business civilization driven by digitization. In the future, the MBA Alumni Branch of BNUBS will continue to deepen industry university research cooperation, providing long-term support for technology implementation and alumni growth. This forum explores the integration path of AI and industry from multiple dimensions, providing new ideas for the collaborative development of technology applications and alumni, and further promoting the construction and upgrading of the MBA ecosystem at BNUBS.

Contributed by MBA Education Center

Edited by Yu Chen

Reviewed by Hu Conghui